Wasoko is improving the food distribution, so fresh produce is harvested and delivered most efficiently, while all parties involved is getting a fair profit. We are doing this by connecting farmers, drivers and retailers to deliver products radically cheaper and fresher. We start our disruption in the least efficient markets, while building the food supply-chain of the future owned by our community.
We enable farmers to sell their products directly to retailers in the cities, increasing revenue for farmers, lowering prices for retailers and tying communities together. Our primary focus is on the farmers living in areas, where the climate for farming is favorable most of the year. We are currently rolling out the concept in Nairobi, Kenya. We are starting with operations centered on tomatoes, since it is a widely grown and consumed product in Kenya and we will test with other products as well shortly.
Our long term vision is to help farmers earn more money from their products, so more people can invest time and money in producing more and better food, reducing the need for long, inefficient and wasteful food supply chains.